01
Research & positioning
Category and audience audit, and the search for your unique angles and your story.
Logo, visual language and the rules that keep a brand consistent everywhere it appears.
Start a project
A category and audience audit first, plus detailed briefing. So the logo and identity carry a story, not just a nice look.
Horizontal, stacked, mono, favicon, avatar.
A brandbook written so that a designer who has never met us applies it correctly.
Figma and Canva files for the formats you use every week.
A logo delivered on its own falls apart the moment someone outside the project has to use it. We deliver the palette, the typography, the elements, the rules and the templates: everything needed for the brand to still be itself on the hundredth post, not just the first.
Category and audience audit, and the search for your unique angles and your story.
Three directions, each with its own distinct story.
We refine the chosen concept and assemble every version you will need in practice.
Palette, typography, graphic elements, photo treatment, iconography.
Rules written so that they are simple and convenient to use.
Editable Figma and Canva files plus a short workshop, so your team is independent.
Full identity from zero
A mark that means something and that you can explain to a client in one sentence.
Horizontal, stacked, mono, favicon, avatar — nothing missing on launch day.
Colour and type systems with tonal ladders and rules for every surface.
The shapes, patterns and treatments that make the brand recognisable without the logo.
Rules an outside designer can apply correctly without calling you.
Editable files for the formats you actually use every week.
We walk your team through the system so it survives without us.
Everything in editable format. All rights transfer to you on final payment.
If you are launching a brand, planning a rebrand or need to pull the visuals together — this service is for you.
You are starting from nothing. Better to build the system once than to redo the logo three times in the first year.
The brand has outgrown its look, or the market has moved. We keep what still works and rebuild the rest.
Every designer added their own thing and nothing matches any more. We pull it back into one language.
You are too close to the brand to see it. We come in from outside and say what actually reads.
Tell us about the brand and we will come back with what we would do and what it costs.
Three, each built on a different idea rather than three variations of one. Then we refine the chosen direction through up to three rounds.
Around three weeks for the full identity. A logo alone is faster; a brandbook with a large template set takes longer. We give you the date at the start.
Yes. All rights, including source files, transfer to you on final payment. We ask only for the right to show the work in our portfolio.
Often that is the better call. If the existing brand has strong parts, we draw them out rather than rebuild from scratch — that is exactly what we did with White Law Lab.
That is what the research stage is for — by the time we draw, we already agree on the direction. If it still happens, we go back to the brief together and produce a new round; it is included.
Yes, as a separate stage. Naming is quoted on top of the identity because it is a different kind of work with its own research and legal checks.
Identity is quoted as a fixed fee against a written scope. The number depends on how many versions, templates and formats you need. You get it before anything starts.