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Zirochka*.media

Designing and launching a media outlet from scratch — from the logo to the CMS.

Client

Zirochka*.media

Period

Dec 2025 — Mar 2026

Services

Logo · Identity · UX · UI · WordPress

Zirochka*.media

"A media outlet for slow intellectual reading."

— The brief

Zirochka*.media is a Ukrainian outlet for analytical essays and long-form journalism. We built the product from zero: logo, identity, architecture, UI and the WordPress build — then handed it to the editorial team so they could run the outlet entirely on their own.

Zirochka logo
The logo: eight rays — the evening star and the typographic asterisk in one mark.
Zirochka identity
Core identity: palette, typography and the rules that hold the pages together.

We designed an editorial system: rules by which hundreds of future articles
find their own place and their own reader.

How did we do it?

How we worked
Stage by stage: briefing, logo, identity, prototype, design, build, handover.
Zirochka prototype
Architecture before design: sitemap, 3 navigation levels, 8 reading scenarios.

Development

4weeks of development

WordPress.

We offered the client three stacks with an honest comparison — and recommended WordPress.

A recorded video manual at handover.

14

design screens with mobile and language versions

8

reading scenarios specified end to end

3

language versions, including Latin-script Ukrainian

Zirochka mobile
The editorial team runs the outlet alone — no developer, no agency on the day-to-day.

Try Studio didn't start with pictures — they started by asking us a lot of questions. What we got back is a system where every new piece already knows its place. We run the outlet ourselves now, and Zirochka* is shining and growing.

Oleksandr (Les) Yakovyshyn — co-founder & editor-in-chief, Zirochka*.media

Briefing & research Logo Identity UX architecture UI design Mobile Three language versions WordPress build Handover & video manual Support
— Next case

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