A media company with a strong editorial voice and a website that buried it. Stories felt commodified, the homepage read like a CMS dump, and there was no architectural distinction between flagship pieces and daily filler.
We rebuilt the site as a magazine — not a content feed. A modular front page that lets editors stage stories with intent. Custom long-form templates that respect typography and pacing. A tagging system that makes archives feel like collections, not search results.
Pages per session
Returning visitor rate
Time on flagship stories