"Yes, marketing is about numbers.
But in the end the decision is made by a person."
D-LAB is a programmatic media buying agency from Berlin, in a niche where the decisions are made by 20–30 specific people. In programmatic, everyone says the same thing — so we built a system of two voices: the company speaks in facts and figures, and the founder speaks in the first person.
Two voices, one system — the posts that carried the furthest on both pages.
Two thirds of all readers work in the field. Three quarters make partnership decisions professionally. Over 77% are manager level or above, and 48.2% work in companies of 11–50 people — exactly D-LAB's profile.
What surprised me most wasn't the company page — it was my own. We're read by exactly the people we'd want as partners.
