Over the past year we worked with White Law Lab on two connected engagements — building their long-form content operation and producing their signature summit. Both built around the same idea: legal clarity, written and staged like editorial.
Legal services are typically marketed in two registers — corporate-stiff or fake-friendly. White Law Lab needed neither. The audience is sharp, founder-minded, and allergic to both jargon and content marketing tropes.
We built a content system around one idea: legal clarity, written like a smart friend. Three content pillars (Frameworks, Cases, Plain English). Long-form pieces that respect the reader's time. Short LinkedIn formats that turn one essay into a week of distribution.
LinkedIn follower growth in 6 months
Inbound qualified leads
Long-form pieces published
A signature event meant to position White Law Lab as the room where founder-legal conversations actually happen — without falling into the standard "industry conference" format that everyone tunes out.
We designed the event as a publication, not a programme. Speakers curated like an editorial line-up, sessions paced like long-reads, collateral that doubled as content people kept. Hybrid by default — every session captured, edited, and repackaged across three months of post-event distribution.
Attendees, 100% target audience
Content pieces from one event
Brand search post-event