White Law Lab.

A law firm that gathered
over a million views in nine months.

Client

White Law Lab

Period

Dec 2025 — ongoing

Services

Strategy · SMM · Branded comics · Event

White Law Lab

"We don't need new clients — but we have something to say."

— The brief

A new-generation law firm came to us fully booked. What they wanted was recognition, and a social mission: that Ukrainians actually understand their rights, in language that reaches them. The starting point: 116 Instagram followers, no TikTok, no YouTube.

Instagram before
Before
Instagram after
After

If law is a language nobody speaks to people in —
we'll be the translators.

How did we do it?

What we did

Characters

Dima Dima
Dmytro
Bohdana Bohdana
Bohdana

Dmytro and Bohdana — chipmunks based on the real partners. Chipmunks, because they rush to the rescue.

Our formats

The formula is simple: emotion first, closeness second,
and only then information.

Comics & interactive

Comics and games about everyday situations: divorce, leases, road accidents.

The content we made

We have no limits on creativity or resources — you bring readiness and budget, we bring the finished result.

×51 Instagram reach: 928 → 51,500 per 30 days
1.1M TikTok views, from zero, in nine months
2,100 shares — legal content people forward to each other

Event management

A hybrid lecture for doctors, clinic directors and private practices in Ivano-Frankivsk, where the client was opening their next office.

Medical business 2026

Results

30attendees offline
300+attendees online
1 200+views of the recording, climbing daily
$1.02per event registration
Event recap

What we did

01

Organisation

Venue, catering, event logistics.

02

Press pack

White Law Press newspaper with legal comics, plus learning materials for attendees.

03

Digital

A converting landing page on whitelawlab.com with a registration form.

04

Traffic

Paid campaigns driving registrations.

05

Working the list

Processing the inbound flow and communicating with attendees.

06

Content

Speaker preparation and the presentation deck.

07

Broadcast

Running the live online stream.

08

Post-event

Guest follow-up, content cut from the stream, lead magnet and a chatbot to grow the social audience.

We didn't come to Try Studio for new clients — we're fine on that front. We came so that we would be heard. We wanted someone who had never opened a legal code in their life to look at our pages and understand that they have rights and can use them. In nine months people started recognising us, writing to us, sharing our comics. For the legal market in Ukraine that's still rare.

Dmytro Bilyi — founder, White Law Lab

Strategy SMM Content production Illustration & comics Interactive content Event management Landing page Paid media Lead generation
— Next case

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