Vitastrong.

One brand, three engagements.

Over twelve months we partnered with Vitastrong on three connected engagements — rebuilding their content operation, redesigning the e-commerce site, and producing a 360° spring campaign. Each project ran as its own programme; together they form a compounding system.

Content that compounds.

A health-supplement brand with a serious product and a forgettable feed. Engagement was flat, content was reactive, and nothing felt connected to the brand promise. Worse — every post was a one-off, costing time without compounding.

We rebuilt the content operation as a system, not a service. Three content pillars mapped to business goals. Reusable Figma templates for every recurring format. A weekly production calendar shared between studio and client. We wrote down what makes a Vitastrong post a Vitastrong post, so anyone on the team could keep the voice consistent without us in the room.

From catalogue to product.

The old site treated supplements like SKUs in a catalogue. Information was dense, navigation followed product hierarchy not user goals, and the checkout was a friction tax. Mobile conversion sat in the low single digits.

We rebuilt the site around three jobs: educate, recommend, convert. A new IA grouped products by goal, not category. Editorial-style product pages explain ingredients in plain language. A guided quiz turns "I don't know what I need" into "add to cart" in under 90 seconds.

One idea, three channels.

A spring launch that needed to land in three places at once — performance, brand, retail — without splitting into three different campaigns that contradicted each other.

One idea, told in three voices. The same narrative thread ran from a hero film, through paid social cutdowns, to in-store collateral. Production batched smartly: one shoot, one editorial day, one talent contract — yielding 60+ assets across formats.